Philip Vassallo, Ed.D.
Phone: 732-721-7577 w Fax: 732-727-7491
E-mail: Vassallo@aol.com w Internet: www.PhilVassallo.com
Persuasive Writing
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Audience
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Managers and administrators who want to write position papers, proposals, and other persuasive documents for management review and approval
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Duration
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Two days
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Description
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This interactive program relies on individual and collaborative exercises and group discussion designed to guide participants through the persuasive writing process. Working on a self-selected issue, participants will employ a process for successfully planning, creating, and polishing documents that influence their readers to act on their ideas.
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Scope
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· Learn the elements of powerful argumentative writing
· Use the process for successful persuasive writing
· Consider the audience’s concerns related to your issue
· Polish the persuasive document with high-impact language
· Discover the rhetorical flaws to avoid when writing persuasively
· Receive individual feedback of persuasive writing skills
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Materials
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· Persuasive Writing course manual
· The Art of On-the-Job Writing by Philip Vassallo
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Enrollment
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Limited to 12 participants
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Consultant
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Philip Vassallo
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Assessment
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Pre-course customized 4S Writing assessments of participant-submitted samples (add one-half consulting day)
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