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Audience
| Staff exploring Web 2.0 strategies and a writing style to market their business
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Description
| This practical, hands-on workshop introduces the key principles of composing engaging content for the Web and expanding an organization's global presence through social networking. During the workshop, participants craft their own posts for media such as blogs, Facebook, LinkedIn, and Twitter.
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Scope
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- Establish a system for generating abundant, enduring Web content
- Devise a strategy for incorporating into websites interactive elements, such as hyperlinks, illustrations, and video
- Apply "edutainment" tactics to heighten audience interest
- Structure posts for easy scanning
- Compose concise summaries for big, complex ideas
- Receive individual, confidential feedback on writing strengths and needs
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Materials
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- Web 2.0 Writing course manual
- How to Write Fast Under Pressure book
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Enrollment
| Limited to 15 participants
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Consultant
| Philip Vassallo, Ed.D.
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Assessment
| Pre-course 4S Writing assessment of participants' writing samples (add one-half consulting day)
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